Strongpaw Logo

Log design for Portland based video production company Strongpaw Productions. Since Strongpaw was named after the owners childhood dog, we wanted the logo to reference dogs, but not in a cliché and predictable way (there’s a ridiculous amount of dog-based logos in existence). The approach was an abstract representation of a paw that would also referenced a video camera’s lens. The RGB color palette was another connection to film, and a narrow clean san-serif fit the design nicely in multiple formats.