Skywords Media Group

Identity for Skywords Media Group (SMG), a marketing company in Florida that uses a multi-pronged approach to marketing. With arial, experiential marketing and photography, they wanted an identity that depicted their eclectic strategies. By doing a variety of 1-color seals, they can be used individually, on photographs or other marketing materials, or with each other. The primary logo spells out the full name, and the secondary icons/logos depict the areas that SMG specializes. The lightning bolt motif comes from graphics on the plane they fly, and provided that punch of energy to symbolize SMG. More to come from this fun brand!