Foreside Behavior Associates

Logo design for Foreside Behavior Associates, a child behavior and psychology organization. They wanted a character designed as part of their brand, so I came up with the idea of the turtle icon. It’s  gentle and cute, a favorite animal with kids, but more importantly it represents a child coming out of their shell which I loved. After playing with designs, the discovery that the icon could also act as a child wearing a cap and smiling made it all the better.

 

foreside_behavior_logos

foreside_behavior_circle_logo

 

foreside_behavior_icon