Local Brunswick

Logo design and branding for a Brunswick Maine market called ‘Local’. With fresh produce, cookware, specialty foods, wine and a café, Local is a celebration of food. Since the name is rather ambiguous, we gave it the tagline “Shop. Cook. Eat” as a way of describing the business. We also housed the logo in a green tomato and gave the identity a retro feel – the green tomato is an ownable icon for them, and the retro feel takes the business back to an era where our grandparents shopped at small locally owned stores and knew the owners by name.